Project Description

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Chattanooga, Tennessee

Master-planned, designed & budgeted the currently proposed 750,000 square-foot, mixed-use development and outdoor shopping district along the riverfront of Chattanooga’s Northshore.

Northshore Master Plan PDF
Northshore Marketing Book PDF

THE VILLAGE ON NORTHSHORE is over 600,000 square feet of hospitality, retail, residential, commercial and public space currently proposed for 5.4 acres of land along the Tennessee River. Located on Chattanooga’s thriving Northshore, and anchored at its entrance by Whole Foods, The Village on Northshore offers breathtaking views across the river to downtown, the Market Street Bridge, The Tennessee Aquarium, and AT&T Field, all within an intimate setting, bustling pedestrian only streetscape and first-rate downtown experience.

By blending architecture celebrating Chattanooga’s industrial riverfront past with modern design elements and details of today, this grounds-up development will evolve into a lively town center, and earn the recognition as a destination first location and a community all its own. The Village on Northshore will attract nationally known and one-of-a-kind retailers, restaurateurs, and businesses, as well as visitors from throughout the region.

The proposed 150 room Aloft W Hotel, will border the river, providing much in demand waterfront resort and convention space; the R.H. Hunt Memorial Flatiron, named for celebrated local architect Reuben Harrison Hunt, will anchor the village at its north and house desired riverfront retail space; across the street, The Spartan Cinema multiplex, will offer a step back in time to the dramatic movie houses of a bygone era. At its alley, The Guild Theater will usher in live performing arts to the Northshore district; boutiques, outdoor dining, rooftop gardens, kiosks, courtyards, fountains, alleyways and pedestrian-friendly spaces will line residential flats and artists lofts.

The Village on Northshore will take full advantage of its Chamber of Commerce River City views, a budding downtown community, the growing population and economy of Chattanooga, The city’s growing tourist and convention industry, and Chattanooga’s central location, which is two hours from Atlanta, Nashville, Knoxville and Birmingham. Visitors will come to vacation, shop, dine, hang out, see a movie, and spend time with friends and family; enjoying holiday celebrations, community events and live entertainment in a beautiful riverfront setting.

An old fashioned trolley will carry passengers along its tracks from Manufacturers Road to the Market District which borders Renaissance Park, an urban nature preserve, and then wind it’s way down to the River District, complete with a boardwalk lining the shore. The floating Barge Restaurant, will offer unobstructed views from its open-air deck, guests will arrive via water taxi, docking at the multi-slip marina; an interactive fountain at the shores edge will promote play and provide a cooling off place on a warm summer’s day. In winter, the fountain will transform into an ice rink, creating a magical one-of-a-kind holiday attraction for the region, and host the Southeast’s tallest Christmas tree.

Located 13 miles from both Hamilton Place Mall and Northgate Mall, The Village on Northshore’s quaint old-town setting will present a welcome downtown alternative to the more conventional suburban mall and provide an unsurpassed vacation, shopping, entertainment, dining and living experience; evolving into a popular attraction and inviting destination for the entire Southeast.

Project Details


Chattanooga, Tennessee


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